South Africa based Chicken Xpress to partner with Franchise India

Chicken Xpress, the South Africa-based food company, is partnering with Franchise India to open 500 stores across India over the next five years through the franchise model. The food company is investing Rs. 100 crore to create its presence in the Indian market, with the help of Ichak dana – the India based convenience food company.

Chicken Xpress is based on the concept of “Ubuntu”, which means “human kindness or humanity towards others”. The brand wants to extend the same philosophy in India with its TRUST THE FLAVA mantra.

“Franchise India takes pride in its expertise in providing a structure to develop, grow and expand various business models and is built around the idea of profitable and sustainable growth through partnering” said Gaurav Marya, Chairman, Franchise India.

Franchise India Brands Limited is the investment and asset based company of Franchise India Group, which has wide experience in franchise development, business expansion, corporate advisory services, consultancy, multi-brand integration, financial and operational expertise.

The first Chicken Xpress store opened its doors in 2011 in KZN and has since grown into various other provinces across South Africa and is constantly expanding into new countries across Africa. The brand has enjoyed a fantastic feedback from consumers and it is off of this success that the brand looks to grow to a household name across the country, with a total of 40 stores planned to be trading by the end of 2016, and a 5 year goal to open over 350 stores across country.