Woodland to enter South Africa

Woodland Managing Director Harkirat Singh

Woodland is all set to expand its overseas presence and enter Canada and South Africa by partnering with local companies. It has also tied up with a Chinese brand for selling its products at over 5,000 stores in China. The company has offices in Hong Kong, Dubai and Moscow and retail presence in over 50 countries.

Now, an internationally recognized brand with retail outlets in countries like Hong Kong and Singapore, Woodland began its journey with a single store in India. Woodland’s parent company, Aero Group, has been a well known name in the outdoor shoe industry since the early 50s.

“We have plans to enter Canada and South Africa which are very attractive markets and we are looking for right partners for the same,” Aero Club MD Harkirat Singh told a news agency. Aero Club owns Woodland brand.

The footwear and apparel brand would roll out inner-wear and leisure wear collection as part of its expansion plans.
“We will launch inner-wear and leisure wear collections. This is part of our expansion plans as this was the category which we thought we were missing,” Singh said. The collection would comprise products like vests, briefs, trunks, inner T-shirts and shorts. “The new range of our product line will be available at company run 600 stores and about 4,000 multi-brand outlets,” he said.

Singh said Woodland was also planning to open 40 to 50 company-owned exclusive stores in the current fiscal in the country.

Woodland offers an extensive line of footwear, performance apparel and outdoor gear. The company also sells its products through e-commerce portals like Amazon, Flipkart, etc. “As much as 14 per cent of the total revenue comes from e-commerce web sites,” he said.