Amul (GCMMF) in South Africa

Amul’s Strategic Expansion and Sponsorships in South Africa

Johannesburg, August 18, 2025 – Amul, the renowned Indian dairy brand managed by the Gujarat Co-operative Milk Marketing Federation (GCMMF), has been actively expanding its global footprint and strengthening its association with South African cricket.

Sponsorship of South African Cricket Teams

In May 2024, Amul was announced as the lead arm sponsor for both the USA and South African cricket teams during the ICC Men’s T20 World Cup. This sponsorship underscores Amul’s commitment to promoting cricket on a global scale and highlights its longstanding involvement in the sport. (d2xsikgwxkxyoe.cloudfront.net)

Interest in Amul’s Cooperative Model

In 2011, South African officials expressed keen interest in Amul’s cooperative model, recognizing its potential to alleviate poverty and support small dairy farmers. The delegation from the South African High Commission visited GCMMF’s facility in Anand to understand the operational dynamics of Amul’s cooperative structure. (indiancooperative.com)

Recent Developments

As of August 2025, there have been no new public announcements regarding Amul’s activities or partnerships in South Africa. The brand continues to focus on its global expansion efforts, including recent launches in Europe and the United States. However, specific details about Amul’s operations or collaborations within South Africa remain limited.

Amul’s strategic initiatives, both in terms of sponsorships and market expansion, reflect its dedication to fostering international partnerships and promoting the benefits of cooperative dairy farming worldwide.