Major Order from South Africa
Cupid, a leading provider of wellness and public health products, has secured an impressive order of approximately ₹115 crore to supply both male and female condoms to South Africa.
Procurement Timeline
According to allocation notifications distributed to approved distributors, the procurement process is set to kick off in December.
Logistics and Planning
The company has been actively collaborating with certified distributors in South Africa to facilitate phased call-offs and ensure effective distribution beginning in December.
They are also finalizing local labeling, artwork, and packaging variations in accordance with tender specifications.
Additionally, the logistics team is working to guarantee smooth deliveries throughout FY26 and beyond.
Company’s Insights
Aditya Kumar Halwasiya, Chairman and Managing Director of Cupid, shared that the team has been on the ground liaising with customers and the public health system to ensure a successful launch in December and reliable supply moving forward.
He emphasized that this marks the highest visibility milestone the company has ever achieved, underscoring its commitment to quality and reliability.
Impact on Business Growth
This accomplishment is expected to significantly enhance Cupid’s international order pipeline and help the company surpass previously set annual projections.
Published on November 5, 2025