Page Industries (Jockey) in South Africa

Jockey South Africa Enhances Market Presence with Strategic Initiatives

Johannesburg, South Africa – October 7, 2025

Jockey South Africa, the local arm of the globally recognized innerwear and clothing brand, has recently undertaken several strategic initiatives to strengthen its market presence and cater to evolving consumer preferences.

Return of the Iconic Skimmies® Slipshorts

In June 2025, Jockey South Africa reintroduced the beloved Skimmies® Slipshorts as part of its Seamfree® Collection. This relaunch addresses the demand for undergarments that offer consistent comfort, stay in place, and provide discreet coverage under various outfits. Crafted with adaptive 4-way stretch and breathable microfibers, the updated Skimmies® ensure a seamless fit, enhancing everyday confidence for South African women. (citizen.co.za)

Introduction of Sustainable Product Ranges

Demonstrating a commitment to sustainability, Jockey South Africa unveiled two innovative product lines: ‘U-Pouch’ for men and ‘For Me’ for women. Both ranges are made from modal fabric, sourced from sustainably cultivated beech wood trees, offering exceptional softness while minimizing environmental impact. The ‘U-Pouch’ range features a seam-free design with soft, breathable fabrics, providing anti-friction wear and complete comfort. The ‘For Me’ range caters to fashion-forward and environmentally conscious women, offering a blend of modal, cotton, and Lycra® for a luxurious feel against the skin. (greeneconomy.media)

Celebration of Limited Edition Campaign Success

In November 2023, Jockey South Africa celebrated the success of its ‘Take One for the Team’ marketing campaign, which coincided with the Rugby World Cup. The campaign garnered approximately 8,219 views on its dedicated landing page, generated over 16,000 social media leads, and received more than 800 competition entries. This initiative resonated with rugby enthusiasts across the country, positioning Jockey South Africa at the forefront of a global trend. (mediaupdate.co.za)

Contact Information

For inquiries or further information, customers can reach out to Jockey South Africa’s Help Care team:

• Email: hello@jockey.co.za
• Phone: 031 303 1422

Note: The above information is based on available sources as of October 7, 2025.