Allied Blenders & Distillers, the third largest spirits company in India with volumes of 33.2 million cases, has announced the appointment of Paramjit Singh Gill as its president and CEO.
Gill joins ABD from United Spirits (USL) where he served as the president of All India operations. At ABD, he will be responsible to deliver profitable growth and strategic agenda with the senior leadership team directly reporting into him. Gill will directly report into ABD executive vice chairman, Deepak Roy.
Gill has 25 years of experience in USL and the parent UB group. In 1996, he took on a senior leadership role at United National Breweries, South Africa where he is said to have played a significant role in turning the company around from a loss making operation into a sustainable business.
In 2007, he returned as regional profit centre head of northern India for United Spirits where he played key role in strengthening the position of the company. Prior to joining the alco-bev industry in 1992, he worked for nine years in Glaxo’s food division.
Roy said: “I am confident that his rich experience, knowledge and proficiency will prove to be an invaluable asset to the company. ABD is poised for exciting times ahead with its proposed entry into premium segments. Paramjit with his vast experience and leadership will certainly ensure success in the next phase of our growth.”
Gill said: “It is an honour to join Allied Blenders & Distillers, which continues to be the most admired home grown spirits company today. With Officer’s Choice, ABD has created a culture of providing a quality product at a very affordable price as it continues to lead the regular whisky segment. I look forward to an exciting journey ahead.”
Allied Blenders And Distillers is a Kishore Chhabria based company. Its flagship brand is Officer’s Choice whisky and the portfolio includes Officer’s Choice Blue Whisky, Officer’s Choice Black Whisky, Class 21 Grain Vodka, Jolly Roger Premium Rum, Lord & Master Brandy and Kyron Premium Brandy.
ABD claims to be the third largest spirits company in India with volumes of 33.2 million cases for the year 2016-17 and growing at a CAGR of 15% over the last 7 years making it the fastest growing spirits company in India.
ABD says it has 14 sales offices in 22 states across the country and a pan-India manufacturing base that includes 50 manufacturing/bottling units.