Dabur in South Africa

Dabur’s Strategic Expansion in South Africa’s Personal Care Market

Johannesburg, August 15, 2025 – Dabur South Africa (Pty) Ltd, a subsidiary of India’s leading FMCG company Dabur International Ltd, has significantly bolstered its presence in the South African personal care sector through a series of strategic acquisitions.

In April 2018, Dabur completed the acquisition of two South Africa-based companies—D&A Cosmetics Proprietary Ltd and Atlanta Body & Health Products Proprietary Ltd. This move expanded Dabur’s portfolio in the region, enhancing its market share in the personal care industry. (thehindubusinessline.com)

Earlier, in April 2017, Dabur had acquired the personal, hair care, and creams businesses of the CTL Group of Companies for approximately $1.5 million. This acquisition marked Dabur’s entry into the South African personal care market, allowing the company to diversify its product offerings and strengthen its foothold in the region. (moneycontrol.com)

These strategic acquisitions underscore Dabur’s commitment to expanding its international footprint, particularly in the African market. By integrating local businesses, Dabur aims to leverage regional expertise and consumer insights, positioning itself as a key player in South Africa’s growing personal care industry.

As of August 2025, Dabur continues to focus on innovation and market expansion, striving to meet the evolving needs of consumers in South Africa and across the African continent.

Note: The information provided is based on available reports up to August 2025.