Does India Embrace Premium Speakers? Insights from Sonos’ APAC Head

Indians have a deep-rooted passion for celebrating life, with music playing a central role in these festivities. The variety of musical styles across India’s regions reflects its rich cultural tapestry. From the vibrant beats of the North to the soulful melodies of the South, music serves as a universal language that brings people together.

### Investment in Premium Speakers

But what about India’s investment in high-quality audio systems? Rennie Addabbo, the General Manager for the Asia Pacific region at Sonos, a prominent US-based audio brand, recently shared insights with NDTV Profit regarding their premium offerings. He noted that these products are “really resonating” with Indian consumers. Addabbo expressed his admiration for the rapid evolution of the Indian market and the high rate of technological adoption in the country.

### Growth in Luxury Spending

A report from Goldman Sachs highlights an exciting trend: India’s affluent consumer base is projected to nearly double, reaching 100 million. This growth translates to India potentially contributing 15% of global luxury spending over the next 5 to 7 years.

### Rising Demand for Modern Audio Equipment

The increasing demand for premium home products is significantly boosting interest in modern audio equipment in developing nations like India, as indicated by a report from Future Market Insights Global and Consulting Pvt. Released in January 2025, the report outlines the consumer shift towards high-end items. The rise in disposable income for families is a key driver behind this demand for advanced home audio solutions.